Like any skilled influencer, they find a way to navigate their chosen niche with clickbait headlines and other enticing ways to get viewers to find and click on their content.
Brooke Baevsky, also known as Chef Bae, started making $2,000 pizzas and $200 peanut butter and jelly sandwiches for the super-rich as a parody. However, later her wealthy clients saw it and started to request those ridiculous dishes for themselves!
According to a source, 27-year-old Chef Bae searched for something signature to help her score likes, clicks, and follows. So, she settled on the idea of making deluxe versions of everyday dishes.
The article states her goal was: “Every ingredient should be the priciest she could find at Erewhon, the only-in-LA supermarket which makes Whole Foods look like the Dollar Store.”
Her career started with lunchbox staples such as peanut butter and jelly made with $25, gluten-free buckwheat bread, and superfood powders sprinkled on top.
“People swear by it for improved sleep, but I’ve not experienced that,” she told the source with a laugh. “It tastes like water to me.”
Her funny videos did achieve what she set out to do. Her follower tally is now over 182,000 on Instagram, and her TikTok is now almost 300,000 at the time of this article.
As she gained popularity from her content, it took an interesting turn.
“I used to do the overpriced content as a parody. But clients saw it and thought it was so funny, they asked me to make it for dinner,” she said.
However, her social media presence isn’t the only experience this personal chef has had with fame.
According to the article: “She’s appeared on “America’s Test Kitchen: The Next Generation” and “Chopped,” placing second in her episode.
While the idea of an elevated dish made by a personal chef sounds fabulous, to be served what amounts to fancy peanut butter and jelly can be disappointing.
While I wouldn’t personally go out of my way to have a personal chef make something like a basic sandwich for that price tag, I can see the benefits of having her dishes for a catering event or for the more high-end options that require cooking.
While her “high-end” sandwiches and other staples might have been a fun way to get traction, she finds creative ways to help busy wealthy clients achieve the nutritional meals they so desperately desire.
According to the article: “One nutrition-boost trick Baevsky uses with athlete clients like 49ers running back Christian McCaffrey? Blending chicken breasts into their smoothies.”
While I don’t think I’ll be hiring a personal chef to make my smoothies or sandwiches any time soon, her out-of-the-box ideas on how to attain nutritional meals for all lifestyles is inspiring.
More Articles From Lavender & Macarons
Before you toss the grease from your freshly cooked bacon away, you may want to reconsider. While most of us aren’t bacon grease savers, you may be shocked to learn how much flavor it can add to your recipes. It will make your food taste richer and is an easy flavor booster. You’re Throwing Away the Best Part of Bacon - Here’s How To Use It in Your Cooking!
9 Foods You Always Thought Were Healthy but Are Actually Junk
People want healthy versions of junk food, but some foods are unhealthy even if they are not junk food. "They're Straight Up Making Sandwiches With Cake. That Stuff Is Crazy Sweet.” People Are Sharing Foods That Aren't Considered Junk Food But They Actually Are
“I Expected It To Be Some Kind Mushroom, a Bit of a Misleading Name”: People Are Sharing Their Top 8 Foods They Wouldn’t Eat, No Matter the Price
Price can sometimes deter us from trying certain foods, but there are some things that are so unappetizing that we wouldn't even consume them for free. “I Expected It To Be Some Kind Mushroom, a Bit of a Misleading Name”: People Are Sharing Their Top 8 Foods They Wouldn’t Eat, No Matter the Price
9 Beautiful Countries With The Most Disappointing Food According to Travelers
One of the best parts of traveling is trying out all the unique food items on the menu and trying new flavors and cuisines. While many destinations are packed with must-try dishes, there are plenty of disappointing meals that not nearly enough people talk about. 9 Beautiful Countries With The Most Disappointing Food According to Travelers
9 Foods That Taste Amazing But Are a Nightmare to Eat
We all have those foods we love to eat because they are so good! But many of those dishes are borderline impossible to eat! A user on a popular internet forum asked: “What foods are absolutely delicious but are a pain to eat? 9 Foods That Taste Amazing But Are a Nightmare to Eat.
Iryna Bychkiv is the founder and writer of the culinary website Lavender & Macarons, where she shares clean, European-inspired recipes that are delicious, easy to prepare, and made with wholesome ingredients. Iryna loves creating meals that are simple yet healthy and unique, including vegan and vegetarian recipes.
Iryna is also a freelance writer for MSN and Associated Press Wire.