What personal data we collect and why we collect it
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you use a contact form on this website, your email address and any other information you submit will be used solely in order to reply to your query, and kept as long as is necessary to resolve your query or deal with any other requests you make.
Information That We Collect From Others
We may receive information about you from other sources. For example, if you use a third-party software through the site, they may transfer information to us for fulfillment.
This Website automatically collects certain information about you and the device with which you access the Website. For example, when you use the Website, The Website will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. This Website may also collect information about actions you take when using the Website, such as links clicked.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
How Your Information May Be Used
We may use your information for the following purposes:
- To operate and maintain the website
- To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
- To respond to your comments or inquiries;
- To provide you with user support;
- To track and measure advertising on the Website;
- To protect, investigate, and deter against unauthorized or illegal activity.
Who we share your data with
We may share your information with third party applications when you explicitly authorize us to share your information. In addition, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. The Website currently uses the following third-party service providers:
- Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Any data associated with user identifiers such as cookies will be retained for no more than 26 months. All tracking is done using anonymised IP addresses, however should you wish to block tracking via google analytics you can install this browser add in.
- MailChimp – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications.
- WordPress -This system stores email addresses, names and IP addresses that are collected when you leave a comment on our Site. This information is only used to respond to your inquiries.
At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase or update any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Additionally, you may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at [email protected] to be removed from our mailing list.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
Users may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.
If you wish to opt out of Facebook and Instagram remarketing, click here.
If you wish to opt out of Google remarketing, click here.
If you wish to opt out of Pinterest remarketing, click here.
Sponsored Content Tracking Pixels
This Website may engage in sponsored campaigns with various influencer networks, brands, and agencies. All sponsored content is duly disclosed in accordance with the FTC’s requirements. From time to time, these sponsored campaigns utilize tracking pixels (aka web beacons), which may contain cookies to collect data regarding usage and audience. This information is collected by the sponsoring company to track the results of the campaign. No personally identifiable information collected by the Website is used in conjunction with these tracking pixels.
Affiliate Program Participation
The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Lavender & Macarons is a participant in the Amazon Services LLC Associates Program as well The Baby Sleep Site affiliate program – affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com and The Baby Sleep Site. As part of this Amazon Associates program and The Baby Sleep Site program, the Website will post customized links, provided by Amazon and The Baby Sleep Site, to track the referrals to their website. These programs utilize cookies to track visits for the purposes of assigning commission on these sales.
On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.
Sensitive Personal Information
The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at [email protected] and we will use our best efforts to promptly remove such information from our records.
Your contact information
For any privacy related concerns relating to lavenderandmacarons.com, please contact me at [email protected]